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Government adoption

Microsoft

Microsoft markets their technology solutions to a wide variety of different industries and companies. To make their solutions more relatable, they approached Indigo Slate to help them build out scenarios that showcase the impact of their products. This project was specifically for technology in government.

We chose to weave these solutions around the idea of a city government building a bridge. We show how Microsoft's products can accelerate progress, enhance communication, and foster greater community evolvement. We created an overview booklet that depicts an entire technology-enabled lifecycle of a bridge building process could look like using Microsoft solutions. We also made more detailed step by step guides with video companions that walk them through how to use Microsoft solutions all in the context of the bridge-building scenario.

Design thinking applied: print, digital, video

 
 
 

creative direction

Jeremy Bonner

design

Minhye Kim

strategy & content

Jim Bowles & Matt Casperson

video

Duane Schrode