Wait for it

Operations prototype


Boeing approached Indigo Slate needing help to customize and scale down their current logistics solution meant for mainstream airline companies into something that a boutique airlines could use.

We used an existing small inter-state airline (SurfAir) as a base to create a multi persona, multi device storyline to show how the system could work. Using SurfAir's brand as a base, we extended their visual language to create an information dense web application that would be easy to pick up, while still allowing the user to dive deep into information.

Design thinking applied: digital


creative direction

Michael Bartley

art direction & design

Jeremy Bonner & Joe Smith

strategy & copy

Rob O'Dell